Cristina Montemayor

marketer/writer/creative

EXPERIENCE

Marketing Account Manager @ Concierge Auctions
January 2018–Present

Jr. Marketing Account Manager @ Concierge Auctions
March 2017–January 2018

- Project manage multiple property marketing campaigns
- Gather and organize assets from internal and external teams
- Select and/or schedule photography and develop applicable shot lists to be used throughout various digital, print, and web platforms
- Write compelling copy and messaging for multiple channels, such as property listing sites, print collateral, print and digital advertisements, signage, email marketing, social media, website, etc
- Make and track messaging edits across multiple print, web, and digital platforms
- Produce print and digital collateral, such as signage, print and digital advertisements, collateral
- Upload and launch properties on custom CMS, including ongoing management pages throughout an exposure cycle
- Manage the progress and performance of marketing campaigns
- Compile stats and content, including laying out, agendas and exposure reports from templates to showcase marketing campaign timelines and results
- Serve as key marketing contact on launch calls and throughout the cycle for assignments
- Work with vendor partners to develop key markets for and schedule of print and digital advertising campaigns

Jr. Copywriter @ Latinworks
October 2016–February 2017

- Developed copy and concepts for well-known brands including Post cereals, Lowe’s, and the Texas Lottery Commission
- Collaborated with a UX/ UI Designer and Creative team to develop the digital strategy for Honey Bunches of Oats
- Determined the conceptual and copy direction of branding and advertising initiatives for brands
- Developed strategic creative approaches and solutions from written creative briefs consisting of client insights and strategy
- Worked with art directors and management to ensure copy, tone and style are consistent with visuals
- Maintained high standards of quality control on all copy
- Kept the team informed of the latest trends in content marketing

Digital Writer/Editor/Content Manager @ Grandex Media
2013–October 2016
- Launched a brand Snapchat account and implemented a strategy that grew the account to over 25,000 followers
- Managed the social media channels for a lifestyle brand with over 420,000 followers on Twitter alone
- Wrote over 650 pieces of content
- Accumulated over 13 million page views in under three years
- Worked with and mentored a team of 25 freelance writers
- Responsible for writing, editing, and publishing new content daily to meet strict deadlines and weekly content quotas
- Developed and managed social media campaigns, effectively driving brand awareness, engagement, and traffic to social media and brand pages
- Responded to and engaged with our audience on social media platforms while keeping in mind the brand voice
- Achieved a strong, visible social media presence and developed concepts with viral potential
- Kept up to date with the latest social media trends and channels in order to identify new opportunities for growth
- Started as an intern and was then promoted to full-time following graduation

EDUCATION

B.S. Communication Studies, 2015
The University of Texas at Austin
- 3.5 GPA
- Senior Fellow, Moody College of Communication Honors Program

SKILLS

- Adobe InDesign, Photoshop, Illustrator, Bridge
- Hootsuite, Social Flow, Crowd Tangle
- Salesforce
- MailChimp, Constant Contact
- Google Analytics
- HTML
- WordPress
- Facebook Ads Manager
- Twitter Analytics
- Instagram Insights
- Keynote
- SEO Optimization
- Microsoft Office 365
- Copywriting
- Social media content development & management on brand’s behalf
- Strategic understanding of business challenges and creative solutions
- Written and verbal communication